TTG MENA moves to Dynamics CRM 4.0.

01 Jan 2010

TTG MENA, one of the leading travel and tourism publications in the Middle East and North Africa, replaces its contact management system with Microsoft Dynamics CRM. TTG MENA is now realizing the benefits of a complete CRM platform, integrated with Microsoft Outlook, and accessible from the company's regional offices.

Dot.Cy has worked with TTG MENA having as main targets the migration of all historic data from TTG's previous platform and the provision of sales force and marketing automation modules based on the industry's best practises.

The result is a solid and integrated platform which provides unified sales and marketing processes, rich reporting and automation features as well as the flexibility to cater for the company's expansion and future needs.

TTG MENA consists of a variety of publications and products. Its main publication is TTG Middle East & North Africa, established in March 1996 and is the premium travel trade publication in the region.

The publication has become synonymous with producing concise, accurate and informative editorial content that caters for its readers. In response to growing demand, in 2007, TTG Middle East & North Africa became twice-monthly which is the only travel trade publication to do so within the Middle East & North Africa region.

TTG Middle East & North Africa is part of the TTG group worldwide, featuring well researched and comprehensive coverage of 19 regional countries, as well as providing up-to-date regional and international travel industry news. The publication is also successful at producing daily newspapers and is often distributed at all major travel trade shows around the world.

 

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